Hit The Field With Backyard Football '10

- 10th Version of Best Selling Kids Football Videogame Releases Featuring All New Co-Op Gameplay -

- Debuts on Xbox 360 with Microsoft’s “Family Games” Status -

New York – October 22, 2009 – Atari, one of the world’s most recognized videogame publishers, announced today the release of Backyard Football ’10, the latest iteration of the number one youth football videogame franchise. Now available at retailers nationwide, and for the first time on the Xbox 360® video game and entertainment system from Microsoft, the title has earned Microsoft’s “Family Games” status, which requires the game to pass a strict set of criteria based on rating, ease of play and audience appeal. Backyard Football ’10 has also released on Wii™ and PlayStation®2 computer entertainment system and features a star studded roster of NFL players featured as animated middle-schoolers in the game.

Packed with real football action, Backyard Football ’10 features all new co-op play for exciting 2 vs 2 action, enhanced controls, new unlockables, insane power ups, custom teams and characters, multiple play modes (single player, season play, tournament and all-pro) as well as a hall of fame where kids can compare their season scores and rankings from Backyard Football ‘09.

“Whether looking for a unique and realistic football experience or family friendly, easy gameplay environment to interact with your favorite NFL players, Backyard Football ’10 is a title that will provide the best in youth gaming out there,” said Keith Gordon, Vice President of Licensing, NFL PLAYERS. “We think fans of the franchise will be excited by the amount of impressive new features and look forward to watching as kids of all ages experience the thrilling gameplay Backyard Football ’10 has to offer.”

“The Backyard Football franchise continues to evolve, building on our past successes and adding exciting new features including co-op gameplay that allows kids and families to play together,” said Jim Wilson, CEO, Atari, Inc. “We also look forward to continued success as we move this ‘Family Friendly’ game onto the Xbox 360.”

Backyard Football ’10 combines realistic NFL plays and strategies with wild arcade style power moves and comical scenarios so gamers of all ages can learn the fundamentals of football while having fun. Kid-friendly and non-violent, Backyard Football ’10 features multiple levels so it is easy for beginners to jump in a play, yet challenging enough for even die-hard football fans. The game lets kids customize their football players and teams, choose the season, style, location, pace, and strategy of the game and play a full season or single games.

Backyard Football ’10 is rated “E” (for everyone) by ESRB and is available at retailers across North America for Xbox 360 ($39.99), Wii™ ($29.99) and PlayStation®2 computer entertainment system ($19.99).

Backyard Football is part of the Backyard Sports series, the bestselling sport video game franchise for kids. Since 1996, the Backyard Sports franchise has sold nearly 12 million units and received over a hundred awards for excellent. What’s more, according to an independent study, 15 percent of boys in the United States, ages five to 10, own at least on Backyard Sports title.