Need For Speed Nitro - Cairo Trailer

Need For Speed Has Sold More Than 100 Million Copies

Innovation and Intensity are the Only Constant for a Racing Franchise

that Re-Invents Itself Year After Year

REDWOOD CITY, Calif. – October 21, 2009 – Electronic Arts Inc. (NASDAQ:ERTS) is proud to announce today that the Need for Speed™ franchise has surpassed 100M units sold life to date.* The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world. Need for Speed has become a driving force for innovation in the racing genre. Known for delivering unparalleled white-knuckle racing, creative customization and street style, the Need for Speed series has generated over $2.7B in life-to-date sales and has become a powerful pop culture phenomenon.

“Few videogame franchises ever reach the 100M units mark, so this is a huge honor. We have millions of fans to thank for driving us to this milestone,” said Frank Gibeau, president, EA Games Label. “With the launch of Need for Speed SHIFT and the upcoming release of Need for Speed NITRO, we hope to continue to deliver the most entertaining, action-packed racing experiences.”

Since the release of Need for Speed in 1994, the franchise has…

* Launched 15 blockbuster titles across more than 14 platforms

* Released in 22 languages in over 60 countries

* Players have raced over 279 billion miles of roads & race tracks

* Generated over 17 trillion user-generated vehicle customizations

* Featured actors, models & musicians including: Brooke Burke (Wild On), Christina Milian (Ghosts of Girlfriends Past), Emmanuelle Vaugier (Two and a Half Men), Josie Maran (Sports Illustrated swimsuit model and actress), Maggie Q (Mission: Impossible III), Kanye West, Yeah Yeah Yeahs and The Prodigy *Debuted exclusive remix from Snoop Dogg of The Door’s classic song Riders on the Storm

*Sold more games than all new passenger cars sales in the U.S since 1994**

If Need for Speed boxes were laid out end-to-end, it would span 173,609 football fields

100M units represents nearly every household in the United States and is 3x the population of Canada

This year, there are three titles being launched under the Need for Speed franchise. Need for Speed SHIFT delivers a true driver’s experience and has been heralded by press worldwide for being the most exciting and polished Need for Speed game in years. SHIFT is available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC, and PlayStation®Portable system. Shipping in November, Need for Speed NITRO has been developed specifically for the Wii™ and Nintendo DS to capture the fun and exhilaration of arcade racing at 200 MPH. Need for Speed World Online for the PC is the largest open world game in the history of Need for Speed, with an extensive roster of licensed cars and game modes – all for free online. The game follows the free to play business model which generates revenue through advertising and in-game item sales. World Online will begin the beta process in Taiwan this winter and will open to players around the world in fall 2010.

More information about the Need for Speed franchise can be found at http://www.needforspeed.com/, or follow us on Twitter at NeedforSpeed.

*According to internal EA data

**93.8 Million according to Bureau of Transportation Statistics

Need For Speed Nitro Rio Trailer

Need For Speed Nitro Goes Gold

REDWOOD CITY, Calif. – October 19, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that the award-winning Need for Speed™ NITRO has gone gold and will be in stores early, arriving to retailers on November 3rd in North America and on November 6th in Europe. Developed specifically for the Wii and Nintendo DS, Need for Speed NITRO captures the fun and exhilaration of arcade racing, thrusting players into a world of blazing speed where they must dominate the competition at 200 MPH. Complementing the thrilling gameplay is an adrenaline-charged soundtrack that features songs from some of the world’s most celebrated and innovative artists including k-os, Placebo and Crystal Method.

This soundtrack musically exemplifies the intensity, attitude and adrenaline of Need for Speed NITRO” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “This energetic collection of rock, electronic and hip hop, matches the incredible speed and intensity of a game experience players will never forget.”

Our vision was to create something unique on the Nintendo platforms,” said Joe Booth, Senior Producer. “Need for Speed NITRO combines the franchise’s trademark attitude, sense of speed and addictive gameplay with the approachability and pick up and play of Nintendo.”

Need for Speed NITRO delivers the thrill of high-speed racing to all types of gamers with exciting gameplay, accessible controls, and competitive multiplayer events. Recently crowned IGN’s Best Racing Game on the Wii™ and Nintendo DS™ at this year’s Electronic Entertainment Expo, Need for Speed NITRO is one of this holiday's most fun and exciting arcade racers.

The complete soundtrack is listed below. To hear samplings of each song, please visit www.ea.com/eatrax/.

Artist                                                         Song
Alex Metric                                                What Now
Bloody Beetroots feat. Cool Kids               Awesome
Crookers feat. Wiley and Thomas Jules      Business Man
Crystal Method feat. LMFAO                    Sine Language
Danko Jones                                             Code Of The Road
Dizzee Rascal and Armand Van Helden     Bonkers
Drumagik                                                  Make It Rock
Earl Greyhound                                         Oye Vaya
edIT feat. Wale and Tre’                           Freaxxx
Evil 9                                                        All The Cash (Alex Metric Remix) Feat. El-P
Hollywood Holt                                        Can't Stop
k-os                                                         FUN!
Lady Sovereign                                        I Got You Dancing
Major Lazer feat. Mr.Lex & Santigold      Hold The Line
Matt & Kim                                             Daylight (Troublemaker Remix)
Mickey Factz                                           Yeah Yeah
Pint Shot Riot                                           Not Thinking Straight
Placebo                                                    Breathe Under Water
Rise Against                                             Kotov Syndrome
Roots Manuva                                          Buff Nuff
Rye Rye                                                   Hardcore Girls
Street Sweeper Social Club                      Fight! Smash! Win!
Taking Back Sunday                                Lonely Lonely
The Enemy UK                                        No Time For Tears
The Gay Blades                                      O Shot (Dmerit Remix)
Two Fingers feat. Sway                           Jewels And Gems

Developed by EA Montreal, Need for Speed NITRO is available on the Wii and Nintendo DS and is rated E10+ by ESRB and 7+ by PEGI.

Source: Press Release