Rapala: We Fish Available Now

Activision Publishing's Rapala(R): We Fish(TM), a New Species of Fishing Game, Is Now Out for Wii(TM)

The First Fishing Game Developed Specifically For Wii(TM)

SANTA MONICA, Calif., Sept 29, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) has announced its brand new entry in its Rapala fishing franchise, Rapala(R): We Fish(TM), is now out for Wii(TM). This is the first fishing title developed specifically for Wii(TM) and the focus is on arcade style laugh-out-loud fun. The game comes packaged with the Rapala fishing rod and reel peripheral, letting players of all ages cast it, crank it, and set the hook.

Players travel to eight locations around the world to compete in 24 tournaments, and it's one laugh after another as you race each other to catch fish that are natural-born comedians. When they land one, the game goes from fishing to bumper boats, featuring turbo speed boosts and power-ups as your "friends" try to knock the fish out of your boat before you get to the safe harbor.

It makes no difference if you are an angler or a gamer - Rapala(R): We Fish(TM) offers "pick up and play" fun for anyone and plenty of depth as you improve. Build up your skills with the Rapala rod and reel peripheral and reel in 50 wacky fish species, including enormous Legendary Lunkers. There are five different game modes, including 4-player head-to-head battles and multiplayer modes. You can choose to play as one of five hilarious characters, or even as your favorite Mii(TM).

"We are proud to release such a creative, side-splitting game in a genre ripe for fresh ideas," said David Oxford, Activision Publishing. "Families are going to have an amazing time getting together to play Rapala: We Fish."

Rapala: We Fish is out now for Wii(TM) for $39.99 and includes game and Rapala fishing rod and reel peripheral.

Activision Announces New Fishing Game

SANTA MONICA, Calif., Aug 31, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) has announced a brand new entry in its Rapala fishing franchise, Rapala(R): We Fish(TM) for Wii(TM). Slated for release on September 29, Rapala: We Fish is the first fishing title developed specifically for Wii(TM), featuring over-the-top fun and action-packed fishing. The game is packaged with the Rapala fishing rod and reel peripheral, letting players cast it, crank it and set the hook!

"We've partnered with Rapala to develop a new type of fishing game that focuses on arcade style family fun for the Wii(TM)," said David Oxford, Activision Publishing. "Combining responsive controls with an action-packed, humorous direction, we have created a fishing game that's unlike anything out there."

Rapala: We Fish takes a "pick up and play," comical approach to fishing. Featuring five different game modes, including co-op tournaments, 4 player split-screen and multiplayer modes, players can choose from five hilarious characters or play as their favorite Mii(TM). Players travel to eight locations around the world and compete in 24 tournament events. Battle over 50 wacky fish species, including enormous Legendary Lunkers, with the Rapala rod and reel peripheral for side-splitting fun!

In a unique twist, the fish themselves feature zany personalities and hilarious facial expressions that will make players chuckle as they race each other to be the first to catch them. Winning a tournament requires more than just fishing - you must race your boat in arcade-style competitions with power-ups and turbo speed boosts. But hurry - if a competitor knocks the fish out of your boat before you get to the safe harbor, you lose your prized catch!

"We love Activision's fresh, colorful approach to Rapala: We Fish," said Kelly Brockpahler, Rapala. "It doesn't matter if you are a fisherman in real life, this game lets players of all ages and abilities have a 'laugh out loud' good time!"

For more information stay tuned here to Nintendo Okie or visit www.activision.com.