Thursday, October 29, 2009

Iwata Talks Wii Sales

“Wii has stalled. We were unable to continually release strong software, and let the nice mood cool. We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover. With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time. We decided that it would be difficult to sell enough to recover from the poor performance of the first half of the year. In order to reach it (20 million target), we’ll have to move quite a large quantity, but it’s a figure we released after having felt the momentum returning [based off the price drop].” - Satoru Iwata

That's a pretty straightforward statement from Nintendo about the current situation of Wii sales.  It's been very clear that sales have fallen off from last year, but they're still doing well.  They haven't had, as of yet, the killer app that everyone looks at to be released each year, but it's coming very soon.  I think New Super Mario Bros. Wii will be a huge generator of sales, in both terms of software and hardware.  The DS version of the game is selling selling and has been on the top 20 NPD chart still recently.  The price drop that Nintendo recently announced will also go a long way in generating more sales and I think it's safe to assume that when we see the October numbers Nintendo will be on top again for the rest of the year. 

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