Thursday, August 20, 2009

Midway Games Europe Rebranded


In case you hadn't heard, Midway got sold a few weeks ago. Midway Europe was not a part of that deal and its fate had been unknown until now. UK based MCV is reporting that Martin Speiss, former head of Midway Europe has completed a buyout of that part of the company and will be rebranding it as Tradewest. Speiss believes that name, though it has been dormant for a while, still has some influence in the gaming industry.
"We are very glad to have acquired the rights to such an internationally well-known brand of such tradition in the gaming industry,"
He also said they will be acting as a European distributor and publishing of video games and that they have access to a wide-reaching global network of game developers and international partners.

Tradewest was probably most well known during the late 80's as the publisher of games like Battletoads and Double Dragon.

Source: Gamasutra

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