Monday, August 31, 2009

The Walt Disney Company Purchases Marvel Comics











This is big news for a large number of different entertainment types. Prepare yourself for Disney's Spiderman. The Walt Disney Company announced today that they've purchased Marvel Comics for $4 billion. Under the terms of the agreement Disney agreed to pay Marvel shareholders $30 per share of their Marvel stock in addition to .745 of a Disney Share for each of their own.

In terms of video game impact, there are a number of games on tap by Marvel with a number of companies such as Activision, THQ and Sega. Activision's deal, for instance, is valid until 2017. Disney Senior Exective VP and Chief Financial officer said:

"As the current agreements in place sunset we will look to exploit the library of characters more broadly. This is a big library of properties and we think there is real opportunity.We plan to evaluate where those opportunities are greatest and how we can leverage those across both Marvel and Disney."

So in the future be on the lookout for a new logo on top of your Marvel properties.

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