Madden Gets a New Teammate in Wal-Mart

Wal-Mart is preparing gamers to "Talk Tough" in their new collaboration with Electronic Arts and Madden NFL 10. A press release today listed four tips that gamers can use to help once the game releases. I've never been the type of player that had a game cause marital tensions, especially Madden, but here they are, if you're the type who might need a little help.

Game Tip #1: Learn a little “Turf Talk” from the Pros

Walmart’s dedicated micro site www.Walmart.com/madden is committed to providing gamers with a “home field advantage” with inspiration from current and former NFL players and celebrities. Hosted by actor-comedian Chris Marrs from Walmart’s TV ad campaign, the exclusive film clip is only viewable online to give fans a few additional “turf talking” vignettes and tips from the players, with quick wit and counsel to “psyching out” your opponent. The vignettes are inspired by the extended version of the Madden ad only available online. The retailer’s TV advertising for Madden NFL 10 begins today.

Game Tip #2: Look Sharp and Play Smart

Recognizing that extreme Madden fans often indulge in days of prolonged gaming sprees - possibly to the dismay of their loved ones - Walmart has partnered with Gillette and Electronic Arts to keep guys looking sharp with an incentive. A limited edition Gillette Fusion NFL razor will be available only at Walmart in a featured store area, complete with a custom handle of favorite team logos and a code to download a Mini Madden Strategy Guide.

Game Tip #3: Stay out of the “Doghouse” with a Dozen Roses

With thousands of men likely to be glued to the game after Friday, Walmart is rolling back the price of a dozen roses to $8 and making them easily available in the Electronics department, so guys, who may need some early forgiveness, can remember their gals who don’t want to feel “left out.” An easy to send and thoughtful “early apology email” is also available at Walmart.com/madden.

Game Tip #4: Get it Fast and Don’t Spend More. (Get a Bonus $10 eGift Card)

Don’t wait for your friends to get ahead on their plays. The game will be available at 12:01 am August 14 at all 24-hour Walmart stores. For those who can’t make it to the store, pre-orders can be made at Walmart.com/madden, where a bonus $10 Walmart.com eGift Card will be included with each order while supplies last.

Madden NFL 10 releases on August 14th for the Xbox 360, Playstation 3, Nintendo Wii, Playstation 2, and PSP.