Friday, August 14, 2009

Ubisoft Announces Jenny McCarthy in Your Shape


Fitness games are the next big thing when you talk about Wii. Wii Fit started the craze, EA joined in the EA Sports Active, and SEGA is giving us Daisy Fuentes' Pilates. Back at E3 this year Ubisoft announced they were jumping on the fitness bandwagon with the release of Your Shape. Back then they didn't have a celebrity endorser, but they did announce another peripheral. Your Shape featuring Jenny McCarthy comes with a camera peripheral that features Ubisoft’s proprietary motion tracking technology, which provides a completely personalized and interactive work-out by scanning players’ bodies, assessing their current fitness level and then projecting their images onto the TV. Ubisoft is also advertising the first controller free excercise experience.
“Partnering with Jenny McCarthy was a no-brainer for us,” said Tony Key, vice president of sales and marketing, North America. “Her commitment to fitness, and exceptionally wide fan-base, make her an ideal fit for the Your Shape brand. Best of all, she will make the workout fun for players, which is an element that has been missing in the fitness game market.”
Source: Ubisoft Press Release

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