Analyst Says Nintendo Should Cut Price On Wii

See that little white box over there in the picture? That's a Wii. Since November 19th, 2006 and as of right now that will cost you $250 to purchase. I think that's a fairly reasonable price. In that same amount of time its competitors, the Xbox 360 and the PS3 have dropped their prices numerous times and come out with a large number of different versions of their consoles. The Wii has stayed virtually the same and has not dropped the price at any point.

A Gamasutra report says that an analyst with EEDAR is saying the Wii should now be dropped in price to $199 to compete with those boxes. Not because its in danger of losing its foothold on the top, but because eventually it will be in danger of losing its foothold there.

"In order to maintain this position Nintendo should drop their Wii console down to $199, not because the current Xbox 360 or PlayStation 3 pricing structure poses a threat; rather, because they will eventually pose a threat. Nintendo's strategy should be to capture as many consumer dollars as possible while their competitors are still weak in their offerings to the casual audience and price sensitive consumers," Divnich adds.

The problem I see with that is that for three years now at the $250 price point the Wii is selling. Sales have not dropped off dramatically and it still outpaces its competition every month. The other consoles needed shots in the arm to boost their sales and get people buying their platform. Wii has had no problem leaving store shelves and Nintendo continues to put out quality software that people are buying, even at price points higher than a normal game. There has been no reason for Nintendo to reduce their price and I see no reason especially with the lineup they have over the next few months to drop the price.

It's really been an anomaly in the console business for a console to do as well as Wii and DS have done and continue to push forward rather than slow down.